Archive for

Starting And Growing A Successful Business

Starting, growing, improving and maintaining a business requires effort and dedication. It is a long process that is only good for the hard-hearted considering that business is a mix of sunning and rainy days. You will need to be a strong person to remain positive even during the stormy times of the business. A strategy and a plan for the business will also play an important role in just how good and successful the business will be. Apart from personal characteristics, you will also need to make crucial business decisions and come up with campaigns that gain the best for the business.

Time management, business model, advertising, branding, financial management, employee wellness and using technology to your advantage are a few of the huge list of things that you will need to do with a business to make it successful. The truth is that failing on one aspect of prospering the business can drag you behind and even make you fail in doing what you initially had in mind. Sometimes, you will need insight from experts to find your way through the millions of business paths that pop up on your way to success. As a business grows, more needs come up and without proper directions and management, it can be easy to lose focus. Fortunately, there are expert business coaches who can help you out.

Best Business Coaches – Meir Ezra

One good example of a business coach who can guide you into personal and business prosperity is Meir Ezra. He is a business coach and a mentor for many as well as a successful businessman who knows it all when it comes to handling it in the right way. This coach successfully runs a total of 24 companies in 27 different countries. He is therefore without a doubt one of the best people that you can have as business mentors to kick start your business or boost it pushing it to its full potential. He holds business seminars which are very resourceful to businessmen. Those who have attended some of the seminars come out oozing business ideas and strategies which work once they hit their market again.

From the seminars, you will learn some of the best ways through which you can improve at a personal level, making you a better manager of the business and ways through which you can make your business soar. It is a fact that simple mistakes done in dealing with different issues can determine the success of the business. The Meir Ezra seminars will help you in avoiding the common mistakes most businessmen make in running a business. With his years of experience in different business fields, he understands the business world too well and he will help to open your business eyes to greater opportunities through planned and worked out strategies. Whether you are starting or already in business, you will draw a lot of insight from this coach. The best thing is that you will go home with practical business solutions and products that you can use for your prosperity.

Choosing a Business Name to Make Your Business Successful

Creating a Unique Name to Brand Your Business

One of the most important steps in business planning is choosing a name in which to operate under. The challenges with choosing a name can be difficult to overcome, such as deciding on a unique name, finding a name that reflects the business and its purpose well, as well as choosing a name that will easily transition to online use and social media. Once these challenges have been conquered, the most important step in the naming process is registering it with the proper department of local government as well as copyrighting or trademarking the name in order to protect the branding of the business long-term.

Important Considerations to Make When Choosing a Business Name

More often than not, small businesses start out as an individual’s freelancing or solo efforts. When this is the case, using the individual’s personal name is acceptable and does not need to be registered with the government. But, when these small operations begin to grow and working under a personal name is no longer feasible, it is time to consider creating a name and having the business branch off from the owner’s personal name. Giving a business any old name is usually not the best option – there are many things an owner should consider when choosing a proper name for his or her organization.

Some of the main points that business owners should consider when choosing an acceptable name are choosing a name that reflects the business and its offerings well, how the name will look both in print and on the Web, what feelings the name may evoke in consumers and business partners, as well as if the name has already been trademarked or claimed by another organization – violating trademarks can lead to huge legal ramifications for small businesses. Being able to meet these points with confidence will help an owner choose the appropriate name and build the business’s branding overall.

Importance of Registering a Business’s Name with Local and State Government

Once the business’s new name has been created, it may be pertinent to register the name with local and state government agencies. Registering the business under a new name alerts the government that business is being done under what is known as a “Doing Business As” or DBA name. After this registration process is complete, some business owners choose to also trademark the business’s name. Trademarking protects the business’s “Doing Business As” name and branding, guaranteeing that another organization will not use the same name and helping to keep the image of the business clear.

Is Your Business’s Name Web Ready?

Just as the business’s name is important in print, it is also important for branding on the Web and through social media. When considering a name, do research to determine if the same domain name is available. Also, search social media such as Facebook and Twitter to see if there is another organization with the same or similar name. If the proposed business name is available on social media, claim the name early in the naming process – even if the name changes down the line, many social media sites will allow business owners to edit and change the name of the business at any point.

Why Do You Need A System In Your Business?

Is Systemising a Business a Waste of Time?

We talk about systems ALL the time. Yet businesses fail to grasp the intrinsic importance of a good system and continue to ignore the necessity of implementing even the most basic systems to their businesses.

Being a person that for many years hated systems, I have come to learn to appreciate the true value of developing systems for almost every area of your business and life.

I used to feel that systems stifled you, inhibited creativity and forced you to “toe the line”.

What I found instead was that (wait for it… drum-roll), “Systems Set You Free!”

Here are four points that need to be considered and understood when thinking, talking, designing or implementing a system.

1. Businesses need to understand that systems are about different processes within the operation of your business. They are not rules, policies or regulations that everyone in the business must follow.

Every business will need to be adaptable and create different systems for different processes within their operation.

For example, there needs to be a system for dealing with and entering receipts throughout the organisation, on all expenditure by all relevant staff that are spending the company’s money.

If there is no system in place anyone at any time can spend anything and before too long the company will have no money or worse find themselves in debt because they cannot control their cash flow, their debts and their receipts.

As simple as it sounds, a simple bookkeeping system is needed by ALL businesses to ensure that there is money in the bank and that the business is not operating insolvently. Yet many businesses do not have such a system in place.

2. Businesses need to plan for the systems they need and the processes that they have.

As you can see bookkeeping is simply one system within an organisation, most organisations will need a system with regards to customer engagement, marketing, sales processes and product or service delivery, just to name a few.

As a business person you need to see your business as a process from beginning to end, and look at the different sections of your business that flow from one to another.

Once you are able to identify the flow of your business, then the processes will be a lot easier to identify and then you can engage a professional to help you create the necessary systems you need to simplify your operations.

3. Don’t leave your systems gathering dust.

One of the biggest challenges with most businesses, is that even though they take the time to work out how their business flows and then they invest the time and the money in creating the appropriate systems, once the manuals are written and the systems are in place, they seem to sit on a shelf gathering dust.

I can admit this now, but once I was one of the biggest anti-system people in the business world. I played with systems, I saw organisations with systems and I even created a few in my time.

But I never applied them and then ended up wasting enormous amounts of time, energy AND money that were invested in potentially worthwhile systems that were never used.

Today, I leave the system design and implementation to others who are better suited (my business partner for example). However, I now enjoy using these systems as I have discovered, painfully, that systems, good simple and effective systems, actually set a business person free to do what they do best.

They are very simple to implement… implement them one at a time… do not try to implement all your systems at the same time, that is a recipe for disaster.

REMEMBER, systems set you free, implement them one at a time and you will have created a successful business.

4. “Kaizen”, Japanese for “improvement” or “change for the best”.

Kaizen was a development by the Japanese after William Edwards Deming who was an American statistician, professor, author, lecturer, and consultant set Japan on the path to industrial super stardom after the Second World War.

Where your business systems are concerned, you need to have at least an understanding of the basics of kaizen… making small improvements on an ongoing basis.

No system is perfect!

The systems you create today will need to be constantly tested, measured and improved on as your business grows and develops in its size and complexity.

If you check your systems on a regular basis you will find that making small, important improvements will be very easy as you have already created a culture using them within your organisation.

These are just 4 simple steps to get you on your way to thinking of systems in a positive and engaging manner.

There is so much more you can learn and read… and you should, once you recognise the importance of systems in your business.

Have fun starting the journey, I look forward to you creating some amazing systems and developing a growing and successful business.